Entrepreneurs United: Mastering LinkedIn for Business Growth w/ Charles Gerencser

Charles Gerencser, a partner at RELENTLESS Venture Studio, opens up about his experience using LinkedIn to drive B2B lead generation. He dives into how remote work has shifted, the hurdles of buying tech companies after COVID, and why preparing a business for a successful exit matters. Charles also talks about his projects, like LinkedVAnow.com and Maverick Technologies, while sharing practical tips on tapping into LinkedIn’s potential for networking and growing a business.

00:00 Why LinkedIn Matters for Business
00:57 Meet Charles Gerencser
01:31 How COVID Changed Business Acquisitions
02:29 The Rise of Remote Work and Contractors
05:41 Inside RELENTLESS Venture Studio’s Growth Approach
09:45 Getting Businesses Exit-Ready with Maverick Technologies
19:25 Navigating Legal and Operational Challenges with Contractors
22:26 Smart Lead Generation and Marketing Tactics
24:24 A Primer on B2B Lead Generation
24:45 Why Entrepreneurs Need LinkedIn
25:03 The Growth and Influence of LinkedIn
26:26 Using LinkedIn to Generate Leads
27:57 Finding the Right Audience on LinkedIn
30:03 Boosting Engagement on LinkedIn
30:47 Debunking LinkedIn Myths
32:43 Building a Purposeful LinkedIn Network
33:43 Polishing Your LinkedIn Profile
35:03 Closing Advice for Entrepreneurs
35:56 Hosts Reflect and Share Key Insights